Let us start off by re-quoting the designer, "If you are just learning about Pyer Moss we forgive you". Kerby Jean-Raymond, founder of Pyer Moss is known for his "art project" approach when it comes to his collections. Raymond inspirations rise from storytelling; using powerful dynamics like art, social commentary, and activism. Pyer Moss's Spring Summer 2019 Womenswear collection embodied unapologetic realness and black culture! To top it off, Reebok by Pyer Moss II showcased also... we love a two for one special! The entire collection was inspired by The Negro Motorist Green Book, an annual travel guide book that helped black travelers locate desegregated businesses during Jim Crow.
Moss carried rich color pallets like saffron, sky blue, and ruby red. His staple pieces illustrated black family portraits. Numerous of vibrant and whimsical garments contained positive imagery of the black community. Walking murals grace the runway showcasing touching portraits like the strong black woman, the black husband holding his new born, to a ring bearer and flower girl. A soul choir (directed by Chelton Grey) took the audience to church, singing ballads and mash-ups of Queen Aretha Franklin, Mary Mary, and Fast Life Yungstaz. Pyer Moss also paid homage to Daymond John, co-branding pieces from American Hip Hop apparel known as FUBU.
The highlight for us, was the clap back towards white supremacy. Raw and unapologetic commentary like "See Us Now" and "Stop calling 911 on the culture" boldly stitched on garments, is definitely a tagline for the revolution. Kerby Jean-Raymond even took it a step further by housing the runway show at Weeksville Heritage Center in Brooklyn, New York. If you know anything about black history then you get the message, STAY WOKE!
Weeksville remains 180 years after its founding because of the support of community supporters.
"Weeksville Heritage Center is a multidisciplinary museum dedicated to preserving the history of the 19th century African American community of Weeksville, Brooklyn - one of America’s many free black communities. Their sole mission it to document, preserve and interpret the history of free African American communities in Weeksville, Brooklyn and beyond and to create and inspire innovative, contemporary uses of African American history through education, the arts, and civic engagement." (http://www.weeksvillesociety.org/our-vision-what-we-do/)
PYER MOSS WOMENWEAR SS19
Leading the forefront of modern style, Jean-Raymond joined forces with Reebok in 2017 to create a collaborative collection known as "Reebok by Pyer Moss" fusing Reebok’s heritage and his eclectic designs. Collection 1 was titled American, Also, and retold the story of the original American cowboy. The story of black laborers who were often shunned or overlooked and yet, the blood, sweat, and tears of their back breaking work is what built the foundation of today's America. He continued that conversation with Collection II, titled American, Also: Lesson 2; incorporating classics like the Reebok Classic DMX Daytona silhouette and other heritage aesthetic as inspiration for the contemporary unisex line of products.
“Reebok gave me creative control and that is something that someone like me needs. As controversial as I can be, I need a company who is that open minded as well. I felt like there’s a history of counter culture here that goes right in line with what I do already.”
"A lot of my dark humor shows up in these collections. I usually take the things that upset me or that bother me about the world and turn it into triumph,” - Raymond. https://www.reebok.com/en-us/Blog/2018-09/pyer-moss/
REEBOK BY PYER MOSS II
Hands down a "I'm black and I'm proud" moment but also a call to action! Collection II American, Also: Lesson 2 oozed edgy creativity and culture empowerment. Raymond continues to break barriers in the industry providing a platform and outlet for those who don't always get their stories told. We need more radicals to express thought-provoking dialogue about racial biases and the injustices, not only in the fashion industry but across all industries.
The Pyer Moss collections are produced in New York City, Italy and Portugal. The collection is also sold limitedly and in no particular schedule at exclusive high-end boutiques worldwide. To view and receive more information on the latest collections, please visit the links below.
Perfect time to check out their social media channels for crisp editorials, highlights, and how to purchase pre-orders. @Pyermoss on Facebook, Instagram, and Twitter.
Thank you Pyer Moss for reminding us to love ourselves even when the world doesn’t and most importantly, being brave enough to fight for change. With that being said, people please please register and GO VOTE! You can check your voter registration at https://tvote.org/2mjxn1m. For an absentee ballot, go to: http://tvote.org/2n6gQOq.
"I just hope that it’s anybody who is cool with a conscience, who just doesn’t care about disposable clothing and fast fashion will get into what we’re doing,” ...“I want them to take pride in owning it.” - Raymond https://www.reebok.com/en-us/Blog/2018-09/pyer-moss/
KERBY JEAN-RAYMOND FINALE WALK
Images and videos owned by Pyer Moss
Runway styling by Ibrahim Kamara, Emmanuel Udume, Junior Deschamps
Rest in power to Trayvon Martin and all of our brothers and sisters who lost their lives to police brutality and America's injustices.